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Randomize Email Delivery Time

Updated over a week ago

Feature Overview

The new Randomize Email Delivery Time feature introduces natural variability to the timing of email sends within simulation campaigns. Enabled by default via a checkbox in campaign settings, this enhancement ensures a more realistic and effective testing environment by preventing bulk email delivery patterns.

How It Works

When the checkbox is enabled:

  • Emails are delivered at randomized times between the start of the simulation and 70% of the campaign duration.

  • This approach ensures users receive the simulation emails with enough time to engage meaningfully.

  • Randomized delivery occurs only during business hours:

    • 9:00 AM – 5:00 PM, based on the MSP's local time zone (EN-US or AU).

  • The random schedule is automatically applied when:

    • The campaign is created.

    • New users are invited after the campaign has started (delivery is randomized within the time range from their invite time to the end of the campaign).

    • The campaign settings are edited (which regenerates send times).


Campaign Stop Behavior

If a campaign is stopped manually:

  • All unsent emails are immediately canceled.

  • No further emails will be sent.

  • You can review:

    • Which users did not receive their simulation.

    • The percentage of undelivered users when the campaign was stopped.


Visibility & Monitoring

  • The “Send At” column in the campaign UI displays rounded delivery times in 30-minute blocks.

  • Actual delivery times may vary slightly within each 30-minute window.

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